Te Māngai Pāho, established in 1993 under the Broadcasting Amendment Act, is explicit acknowledgement by successive governments that te reo Māori is a taonga warranting its active protection and support. In keeping with this acknowledgement our statutory role is to:
‘…promote Māori language and Māori culture by allocating available funds for broadcasting and the production of programmes to be broadcast.’
[Broadcasting Amendment Act s.53(B)].
As a Māori language sector agency we are dedicated to the sustained regeneration and promotion of Māori language and culture. As a broadcasting sector agency we aim always to make wise investments.
Funding Māori language and Māori culture programmes is a statutory obligation that we meet by enabling the production and broadcast of music for television and radio.
To ensure Māori language and broadcast outcomes are achieved we:
Ahakoa kei whea,
Kōrerotia te reo Māori!
Māori language - everyday, everyway, everywhere
Tuhia te hā o Te Reo Māori ki te rangi,
e kaha ai te mapu o te manawa ora,
e rekareka ai te taringā whakarongo,
e waiwai ai, te karu mātakitaki.
Bringing the joy of Māori language to all listeners and viewers.
Te Māngai Pāho funds television producers to produce Māori language programmes that promote Māori language and Māori culture for broadcast on national television channels.
The key criterion for funding is the degree to which a venture is expected to promote the Māori language and Māori culture. In addition to this, Te Māngai Pāho purchases programmes to ensure the following objectives are addressed.
The provision of:
Te Māngai Pāho is a Māori language agency operating in the broadcast sector. Te Māngai Pāho’s purpose is to promote Māori language and Māori culture. The Māori language is currently somewhere between definitely endangered and severely endangered. As a result, this purpose is perhaps better expressed as an imperative to revitalize the Māori language and culture.
The primary focus of Te Māngai Pāho is funding. That is, to pursue the revitalisation and maintenace of Māori language and culture by making funds available for:
Te Māngai Pāho also makes funds available for:
Delivering a higher performing State sector that New Zealanders trust and that delivers outstanding results and value for money is a stated 2013 Government priority.
The Goverment’s Better Public Services priority extends a strong theme of innovation to achieve better results, better value for money and stronger leadership across the state sector – both within each agency and at sector and system level.
In this context, Te Māngai Pāho can be expected to be: