Tūmeke FM

Tumeke FM revived from the burning embers that once was to “Te reo ORA – our language LIVES”

Community engagement continues to be a key focus for growing and developing our brand in the community with more frequent on air interviews, outside broadcasts, kanohi kitea and competitions.

Recent activity on Tumeke FM includes;

• Waitangi Day broadcast – We looked at when Waitangi day is celebrated on a local sense, with so many iwi celebrating it on the day their tipuna signed the treaty others celebrate it on settlement date, some are still in negotiations.
• Te Matatini – Tumeke FM linked in to the broadcast from Tahu Fm but crossed between performances to allow for our own programming. On a local sense Tumeke FM interviewed all our representing roopu as well as other leaders to gage their view on the pay per view.
• ANZAC Day – Tumeke FM has just spent the last two weeks preparing for an ANZAC broadcast. Feedback and statistics on social media is a measurable means that this has been a huge success. Crosses from different dawn services also occurred.
• Tūhono – Connecting with our iwi (hapori) on a more personal level is a regular feature that embraces the grass roots sector. This feature also connects with iwi and hapu on the outskirts of our broadcast reach.
• Ngāti Awa te Toki – This was the first Ngāti Awa kapahaka festival held, soon to be an annual event for Ngāti Awa to celebrate Ngāti Awatanga and a way to retain te reo o Ngāti Awa.

We continue to use our digital platforms to assist in promoting on air activity and local news. In addition we have recently revised our music format to cater for a more varied audience and to date have received positive feedback since we changed our strategy.

We are humbled to announce the Chairman of Te Reo Irirangi o Te Manuka Tutahi, Judge Layne Harvey has been awarded with an Honorary Doctorate in Maori Development from Te Whare Wananga o Awanuiarangi. Judge Harvey’s contribution to education, iwi and hapu development has demonstrated an unwavering commitment to the wellbeing of our people.

Overall our reporting year has had a positive effect on our audience, staff and trust. The survival and retention of Te Reo Māori is a key focus, how we do this will always be an ongoing challenge.