Radio Tainui recognises the varying language proficiencies of our listening audience which spans across the entire Waikato region, therefore we have focussed our programming on largely bilingual content. In an effort to consistently promote and normalise Te Reo Maaori throughout our entire weekday format all announcers deliver bilingual voice breaks. In addition we also include a number of vignettes which promotes not only our language but also our culture and heritage – Nga Taonga Tuku iho. These include:
The Breakfast Club include a daily feature called Akina te reo which they use to highlight significant Maaori words, phrases and Kiwaha. Te Hoe Drive Time also has a Kiwaha o te Raa feature segment. Tookihi Maataatahi has a Kupu o te Poo and a Kiwaha o te Wiki feature segment targeted at Rangatahi.
Where possible we have a Te Reo focus for our on air competitions as giveaways tend to generate increased audience participation. However by far the most significant and effective method of promoting Te Reo Maaori is speaking it and normalising it on air through the consistent delivery of bilingual voice breaks. All of which is not included in the 8hrs purchased per day.
Updated 20 April 2020Current StatusOur team is functioning at 100%. Te Māngai Pāho staff members are safe, well and working remotely from home right across the country, Tāmaki Makaurau to Ōtautahi.In terms of our daily operation, we are particularly focused on the following:COVID-19 ResponseWe are very conscious of the profound impact the current lockdown restrictions are having on the sector we fund. While our ability to throw more money at issues is limited, we are (and have been) able to work with producers to adjust contracted deadlines and deliverables where necessary. We are also tryi...Find Out More