Radio Tainui recognises the varying language proficiencies of our listening audience which spans across the entire Waikato region, therefore we have focussed our programming on largely bilingual content. In an effort to consistently promote and normalise Te Reo Maaori throughout our entire weekday format all announcers deliver bilingual voice breaks. In addition we also include a number of vignettes which promotes not only our language but also our culture and heritage – Nga Taonga Tuku iho. These include:
The Breakfast Club include a daily feature called Akina te reo which they use to highlight significant Maaori words, phrases and Kiwaha. Te Hoe Drive Time also has a Kiwaha o te Raa feature segment. Tookihi Maataatahi has a Kupu o te Poo and a Kiwaha o te Wiki feature segment targeted at Rangatahi.
Where possible we have a Te Reo focus for our on air competitions as giveaways tend to generate increased audience participation. However by far the most significant and effective method of promoting Te Reo Maaori is speaking it and normalising it on air through the consistent delivery of bilingual voice breaks. All of which is not included in the 8hrs purchased per day.