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Radio Tainui

Radio Tainui recognises the varying language proficiencies of our listening audience which spans across the entire Waikato region, therefore we have focussed our programming on largely bilingual content. In an effort to consistently promote and normalise Te Reo Maaori throughout our entire weekday format all announcers deliver bilingual voice breaks. In addition we also include a number of vignettes which promotes not only our language but also our culture and heritage – Nga Taonga Tuku iho. These include:

  • Korero ki te Kainga – Bilingual vignettes which utilise common everyday phrases we can use within our homes and with our whanau.
  • Nga Reo o Waikato – Bilingual vignettes which highlight and explain words which are unique to Waikato Iwi.
  • Raupatu Series - We are currently promoting 20 years since the Raupatu settlement with a series of Raupatu bilingual vignettes which highlight and explain the history and the impact the settlement has had on our iwi.
  • He Kete Matauranga series 1 and 2 -Promotes Kingitanga, our local tribal history, events, and personalities by way of questions and answers that top and tail hourly spot blocks.
  • Phat Traxx mixshow - Our Saturday night features bilingual vignettes that promote pick up lines in te reo Maaori called Hooking Up.
  • Haakari Haakinakina - Our Saturday morning sports show features bilingual vignettes that promote Rugby League jargon and phrases in te reo Maaori called Korero Riiki.
  • Kupu o te Wiki - We have created Maaori Language Week Kupu o te Wiki, weekly bilingual vignettes based on the predetermined 50 kupu provided by Te Taura Whiri I te Reo Maaori.

The Breakfast Club include a daily feature called Akina te reo which they use to highlight significant Maaori words, phrases and Kiwaha. Te Hoe Drive Time also has a Kiwaha o te Raa feature segment. Tookihi Maataatahi has a Kupu o te Poo and a Kiwaha o te Wiki feature segment targeted at Rangatahi.

Where possible we have a Te Reo focus for our on air competitions as giveaways tend to generate increased audience participation. However by far the most significant and effective method of promoting Te Reo Maaori is speaking it and normalising it on air through the consistent delivery of bilingual voice breaks. All of which is not included in the 8hrs purchased per day.

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