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The Great Te Māngai Pāho Video Challenge!


A big mihi to everyone who participated in The Great Te Māngai Pāho Video Challenge!

Ngā mihi nui! We received so many great entries for The Great Te Māngai Pāho Video Challenge, it is going to be a close call deciding the winner of the $10,000 prize.
Keep contributing to the #1miriona movement to recognise the value and importance of te reo Māori by all New Zealanders. Mauri ora!

Watch the awesome entries we received on the #1miriona YouTube page.

Ko te reo te take!

Almost everyone comes in to contact with social media in some way these days, and this month it is being harnessed in a novel campaign to promote, and increase the use of, te reo Māori.

Utilising the hashtag #1miriona the Māori media funding agency, Te Māngai Pāho has launched a video challenge which calls on people to make a short video to promote the Māori language. The first part of the campaign was launched online at the weekend.

CEO, Larry Parr, said The Great Te Māngai Pāho Video Challenge was the first significant funding by the agency to use social media as a tool to promote te reo Māori. “We’ve got to the point where it is time. The number of people being exposed to information that is disseminated by social media channels has got too big to ignore. Certainly, we know Māori are already using the likes of YouTube and Facebook,” Mr Parr said.

#1miriona provides the opportunity to build an online audience that we can take on a te reo Māori learning journey. It is consistent with our strategy to shift people from Zero to Passive to Active speakers of te reo Māori and aligns with the Government goal of having one million kiwis speaking some Māori by 2040.”

Mr Parr said he expects The Great Te Māngai Pāho Video Challenge to be fun, although with prizes to be won also competitive.

The #1miriona campaign complements other Māori language promotion activities taking place during the month, particularly Mahuru Māori, Māori Language Day, and Te Wiki o te reo Māori.

Join the movement on Facebook, and Twitter #1miriona!
Watch the video, enter the competition and share!


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